PragmatIC launches FlexICs

ConnectICs are ultra-thin and flexible and suitable for embedding into a wide range of substrates, including paper and plastic.

They have a typical price point of under one cent says Pragmatic CEO Scott White.

They reduce the complexity of inlays by using single layer antennas, delivering a further step down in cost to brand owners and retailers.

They are attractive for high-volume fast-moving consumer goods (FMCGs) and other mass market applications.

The PR1100 product series facilitates rapid detection of objects when one or more low-cost custom readers are integrated into the system.

Designed for proximity identification applications, these FlexICs are suitable for applications including hierarchical inventory management, item identification and tracking, supply chain assurance and brand authentication.

They are targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. They also support the introduction of digital interactivity into physical toys and games.

“The ConnectIC family is set to bring connectivity to items we buy every day”, says Scott White, “we have already started shipping to our partners and we anticipate rapid expansion based on clear opportunities for global customers with extensive brand portfolios who wish to add traceability and interactivity to their products.”

PragmatIC has recently raised further  £13 million from existing shareholders Cambridge Innovation Capital, Arm and Avery Dennison, as well as new investors. Cs